"a few seconds of a white light flashlight and it was gone, and a few seconds in front of a UV flashlight and there it was again. Just like a spell, hence its name: Magic Ink.” -GQ

“Magic Ink, at the forefront of modern tattooing, may just be the "safest tattoo ink out there" -People Magazine

"Imagine: tattoos that can be turned on, turned off, and redesigned at will. It's a mind-blowing concept that, thanks to tattoo artist Keith "Bang Bang" McCurdy, is now a reality. “ Highsnobiety